Advantage Of WhatsApp Business API for Your Business

BotsDekho Account Manager
Divya Hathiyani
01 Jun 2022
Advantages Of WhatsApp Business API

The most popular global messaging platform has changed how consumers and brands communicate with each other throughout their journey with the introduction of WhatsApp Business API. WhatsApp emerged as a fast, simple and convenient way of connecting with friends and family to connect, create groups, broadcast messages, share texts, images, gifs, videos, send and receive documents, and more. The platform became even more reliable after it introduced end-to-end encryption allowing users to connect privately and securely anywhere and anytime.

What is WhatsApp Business API?

Now, with the introduction of WhatsApp Business API, businesses around the world have also been clamouring to use it too. With the advent of omnichannel support, apps like Facebook Messenger, Telegram, Line and WhatsApp are among the preferred communication channels. However, WhatsApp takes the lead with users in over 180 countries sending more than 60 billion messages daily. This is the reason major brands around the world are enthusiastic about utilising the full potential of WhatsApp platform. The WhatsApp API for Business allows developers to create a customised experience to reach a larger audience and provide an even more effective customer engagement.

With the latest addition to the service, businesses can create their shop online on WhatsApp, upload catalogue, make orders, and make payments for a seamless shopping experience without having to navigate through multiple apps. Additionally, WhatsApp Business allows businesses to send appointment reminders, order confirmation, shipping details, order tracking, verification codes, and more. It is personal, immediate and trusted and is now at the centre of the communication between brands and their customers. If used properly, it can take business communication to a whole new level.

Initially, WhatsApp Business was built keeping in mind the small businesses. This free-to-download app allows businesses to connect with their customers personally, showcase their products and services, answer their questions throughout their journey. Additionally, users will not have to download another app, as it is their favourite messaging platform and most of them access the app several times a day.

How to Obtain WhatsApp Business API

Businesses need to have to set up a WhatsApp Business account and get it verified to be able to use all the possible opportunities of WhatsApp Business API to the fullest. If you are wondering how to get it done, WhatsApp partners like us can get it done with ease without any hassle. Let us see the requirements for setting up business on WhatsApp:

  • Facebook Business Manager is the prime requirement that can be created by visiting business.facebook.com. 

  • Next you need to verify your business by submitting required documents in the WhatsApp Business.

  • After verification, businesses can give access to us so we can deploy a WhatsApp Chatbot template.

  • Once all the above steps are completed, businesses can use their WhatsApp Business API. 

What are the uses of WhatsApp Business API

Customer Support

When businesses use WhatsApp Business API they get access to various features including customer service tools such as: 

  • Chatbot Solution: It is a self-service interface to answer customer queries. When the bot is unable to answer any query, it sends it to the human agent.

  • Multi Agent Chatbot: The human console helps to navigate customer’s conversation between agents providing a seamless conversation experience to the customer. 

Automatic Notification

WhatsApp business API can be integrated to the system utilising it to send rich media messages to their customers based on a specific trigger. This rich omni channel platform gets an advantage over all other messaging platforms. For example, when a customer makes a purchase from a site, an invoice is sent to their whatsapp number along with other details. Customers can also track their order through WhatsApp. Businesses can send notification about new stock arrival, offers and share discount coupons.

Benefits of Using WhatsApp Business API

Increase Sales:

WhatsApp is already one of the most used apps worldwide. Majority of its users access the app several times a day. This makes it a favourable channel to highlight the benefits of a product or service to the people. This results in an increased chance of your prospect becoming a customer. WhatsApp is a personal channel and offers a higher conversion rate than static websites.

Industries like education, banking, telecom, automobiles, pharmaceuticals, retails, etc are already leveraging this channel to boost their sales. BotsDekho’s WhatsApp Business API could be a one stop for all your business communication. It can also be integrated with any CRM enabling you to understand customer behaviour with ease.

Customers are more likely to buy for a business that allows them to connect with ease as it gives them a sense of assurance. We all have at some point received a faulty product or a different product than we ordered and on top of it struggled to get the business to replace the product or refund the money. This can leave a bad impression about the company. Luckily, we have got you covered with our WhatsApp Business API.

Increase Customer Satisfaction:

Connecting with your customers on their preferred channel 24x7 improves customer experience as they can connect with businesses any time at their own time. They do not have to wait in long queues on calls and also reply to messages totally on their own disclosure.

WhatsApp offers a two-way street for connecting businesses and customers together. WhatsApp doesn’t ask customers to type a specific number to initiate conversation nor do they have to close the app or dial the number to connect to the business. With WhatsApp Business they can reply to every conversation seamlessly on a single app. It also is an ideal platform to send important notifications including order confirmation, new stock arrival, customer support along with all those communications that require the customers to visit a physical store.

Reduce Operational Cost

Chatbots have been in use for quite some time now. Some analyses suggest that a chatbot can be 3-4 times more effective than a call center agent. A charbot saves cost of customer support as it can perform around 30% of customer conversation. Chatbot responds to most of the queries by the customers hence offering 24x7 customer support without increasing the operational cost. It is a clear cost-saver for businesses when compared to traditional call centres.

Conclusion

Leveraging WhatsApp Business accounts and implementing WhatsApp Business API to it is crucial in today’s world. While WhatsApp Business targets the customers with smaller customer data, the WhatsApp Business API targets companies that have a large customer database.

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